Beginning with the existing logo and preferred CMS, I developed a website and brand assets geared toward the client’s target market. I focused on warm images and natural language as we identified key decision-makers as “helper” types who averted the cold, jargon-heavy approach of typical I.T. firms.

WDS had previously grown by word-of-mouth, and now faced the challenge of publicly articulating its products for the very first time in its 20 year history. My work included strategically categorizing the company’s key products and developing product definitions in harmony with the company’s fulfillment standards and processes.