NEELY

BEHAVIORAL HEALTH

MARKET

Neely Behavioral Health: Multi-Brand Parent Organization

Neely Counseling Center (NCC): Award-winning mental health center serving San Antonio, TX for over 20 years.

Neely Employee Assistance Program (NEAP): a work-based intervention program designed to assist employees in resolving problems that may be adversely affecting performance. NEAP provides counseling, tele-health, legal and financial services to companies throughout the United States and internationally.

Dr. Kirleen: Public identity of Kirleen Neely, PhD is CEO of Neely Behavioral Health, licensed therapist, clinical supervisor and educator, author, and host of Drop the BS Podcast

Drop the B.S. Podcast: Mental Health podcast hosted by Dr. Kirleen, CEO of NCC

Learn more about Neely Counseling Center & Dr. Kirleen Neely: Link to Video

MY ROLE

Marketing Manager for all Neely Behavioral Health brands, programs, identities and properties; creating original assets and expanding existing assets

Audio & content Producer for Drop the BS Podcast, including topical research & guest booking. Link to Drop the BS Podcast on HoodAudio.com

Brand & Identity Management, Graphic Design. Social Media Promotion and Ghostwriting across Instagram, LinkedIn, Twitter & Facebook. Pitch Deck Development for Sponsorships. Podcast Topic Research. Guest booking. Marketing Analytics.

Social Media Synergy

Promotion across Instagram, Facebook & Twitter (X) for Neely Counseling Center, Dr. Kirleen, Drop the BS Podcast, Neely Employee Assistance Program (NEAP), and all associated programs and campaigns including NCC’s DriveWell training program for Logistics Professionals, NEAPS’s Leadership Series Webcasts. and Mental Health 101 Book

Beginning with existing brand assets, maintain brand consistency and core messages.

Everybody deserves a little “couch time”, not because you are broken, but because you are determined to keep things headed in the right direction.

Before & After: I improved existing design templates, focusing on high-impact images that are clearly visible even on small mobile screen sizes

(Left = Before. Right = After).

Original Content

I designed original graphic content and wrote copy for educational programs, pitch decks, brand concepts, webinars, live presentations & more.

Podcast

I booked and promoted award-winning authors, speakers and mental health professionals, and produced audio for the mental health podcast, Drop the BS – increasing listenership by 40%.

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“Troubled woman with cross necklace gazes at the forbidden apple of therapy”.

I composed this image from royaltiy-free sources, adding the cross necklace, the apple impressed with the “therapy”

Click to play clip from episode 59 of Drop the BS. Kirleen reflects with guest and pastor, Jonathon Pitts, about why he supports going to therapy, while some churches have been know to oppose it.